Adorable Chocolat, best chocolate east of Quebec

As a Canadian, I’m always on the lookout for the best chocolate in various parts of our vast country. I recently had the pleasure of meeting Ginette Ahier, the skilled chocolatier who previously made her handcrafted artisan chocolate creations from her home in Cocagne, New Brunswick, under the name Choco-Cocagne. You will have seen them listed in the A-Z Guide in the first volume of Chocolatour.

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Ginette Ahier proudly shows us the new cafe at Adorable Chocolat, which just opened in April, 2017. There is a bright section indoors decorated with local art, and an outdoor patio area for use during the summer.

I’d tasted Ginette’s chocolates back in 2012 and had her earmarked as someone I just had to meet. The stars aligned when the Professional Writers Association of Canada decided to have its 2017 conference in Fredericton. (More on Fredericton and other great places of New Brunswick in future posts.)

adorable-chocolat

Ginette Ahier and Frederic Desclos of Adorable Chocolat in Shediac, New Brunswick, make an incredible creative team.

what makes adorable chocolat so special?

In November, 2013, Ginette merged her chocolate creativity with Frédéric Desclos of Adorable Chocolat (pronounced in the French vernacular) of Shediac, New Brunswick, a short 30-minute drive from Cocagne. This collaboration has resulted in the best chocolate I’ve tasted east of Quebec.

For those of you who don’t know Canada well, what’s east of Quebec are the Maritime Provinces of New Brunswick, Nova Scotia, and Prince Edward Island. If you include Newfoundland and Labrador, the region becomes Atlantic Canada. All four provinces are east of the province of Quebec, a province known for its Parisian-style cuisine and superb French-style chocolate.

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Lucas, also from France, makes the fabulous handcrafted caramel that Adorable Chocolat is well known for. Frederic says that the biggest difference between Canadian and French chocolate lovers is that we Canadians really love our caramel!

New Brunswick is a fully bilingual province, with more than 30% of the population declaring French as their primary language. Ginette is a French-speaking Canadian and Frédéric worked in the chocolate industry in Paris, France, moving to Canada in 2011 and opening Adorable Chocolat in Shediac where French is the prevalent language spoken.

Ginette’s strengths are in marketing, and so she handles the front of the store public relations and marketing for the shop, while Frédéric creates chocolate masterpieces in the kitchen with the assistance of two staff who are both also from France.

adorable-chocolat

I really like both the Scorpion Bars from Adorable Chocolat. The 72.7% dark chocolate boasts a blend of fruity and woody notes, and the 36.1% milk chocolate is intense with caramel notes.

While chocolate bonbons, truffles, and confections were the primary focus of Adorable Chocolat for the first three years, in February, 2017, the brand new Scorpion Bars were launched bringing Adorable Chocolat one step closer to bean-to-bar.

“We created a private blend of cacao beans used to make our 72.7% dark chocolate bars,” says Frédéric, who tasted a total of 30 blends of Cacao Barry couverture in Paris before arriving at the custom blend of Peruvian, Madagascan, and Tanzanian cocoa that he and Ginette chose to make their signature bars. “We’re both Scorpio’s, so choosing the name Scorpion for our bars seemed to represent both of us equally well.”

Taste, quality, and ethics are the three guiding principles that guide everything at Adorable Chocolat. “We source only products where we can trace the origin and the chain, so that we can maintain the sustainability of our products,” says Ginette, who says that Adorable Chocolat is working toward achieving USDA EcoCert approval.

shediac-lobster

No visit to Shediac, New Brunswick, is complete without a stop at the giant lobster statue that welcomes you to the Visitor Centre.

Adorable Chocolat is an excellent chocolate shop focusing on the sustainability of chocolate that has successfully been able to create a fusion of old world and new world chocolate products to please the most discerning customer–whether they are local patrons, or visitors who have travelled thousands of miles to find this lovely little shop in the town best known for its giant lobster.

Doreen Pendgracs

Known throughout the Web as the "Wizard of Words", I've been a freelance writer since 1993. I'm currently researching and writing volume II of "Chocolatour: A Quest for the World's Best Chocolate". Volume I was published in September, 2013.

32 Responses

  1. Donna Janke
    Twitter:
    says:

    I’m hoping to do an East Coast trip in the next two or three year. I will have to stop in Shediac and visit Adorable Chocolat.

  2. Phoenicia
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    says:

    As per usual Doreen, you have me craving for chocolate – rich, dark chocolate!

    Interesting to see behind the scenes – much more work than one would imagine.

  3. Jeri
    Twitter:
    says:

    Doreen, you are so lucky to be able to meet people like Ginette Ahier. No matter what a person does for a living, it’s amazing to meet those with true passion for what they do. It’s very inspiring.

  4. I was so fortunate to be able to accompany you on your visit to Adorable Chocolat. Thanks for letting me be your ‘tour guide’ in New Brunswick. I had no idea that such delectable delights existed in Shediac, but needless to say, I’ll be back! Ginette and Frédéric have created something very special there – both in their unique products and their business partnership and commitment to quality.

  5. Betty Jackson says:

    Oh Boy! you have just added a new stop on our travels in the Eastern part of our Canada. Thank You for such tasty information.

  6. Sandy
    Twitter:
    says:

    Oh Doreen! You always make my chocolate cravings worse! This time, paired with the handcrafted caramel! Sounds amazing! I love New Brunswick and it looks like Adorable Chocolat gives me another reason to get back there one day soon. Great article!

  7. Anda
    Twitter:
    says:

    I wonder if I can find this in Quebec City. I’m there right now, so maybe I should try.

  8. Renee Helene BORG says:

    It’s so amazing how one can find superb chocolate production in nooks and crannies all over our Country. Who knew? Thanks, Doreen, for enlightening again us to the fact that you don’t have to visit a big urban centre to discover and indulge in our chocolate passions.
    I am hoping to travel to the Atlantic Provinces one day (it’s on ‘the list’) – hope that Giant Lobster is still standing when I reach Shediac!

  9. I was charmed by Quebec but the only area I’ve on the east coast of Canada is Toronto and I would love to go back and explore this area. The giant lobster is definitely a charmer. 🙂

  10. Tracie Howe
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    says:

    The giant lobster is what would make me come here, but the chocolate sounds like it’s worth sticking around for! I envy your chocolate explorations!

  11. Very interesting post.
    Since you brought this topic up, I often wanted to ask a question. Does Quebec have different chocolate, from rest of Canada, and if so, is it because of the French influence and past there?

    • Thanks for your question, William. Yes, I think that a good deal of the chocolate in Quebec bears the French influence, so much of it is similar to what you would find in Paris: silky smooth and rich in flavour. There is an increasing number of chocolate artisans in Quebec who are making bean-to-bar chocolate and are more focused on the pure integrity of the chocolate flavour versus the silkiness of the chocolate. Either way, it’s all good!
      Doreen Pendgracs recently posted…Adorable Chocolat, best chocolate east of QuebecMy Profile

  12. You’ve got a true recurring theme in your blogs about the collaboration of talents into unique small businesses. It’s very inspiring. This shop sounds like a wonderful place to visit and nibble. Chocolate, caramel…and a giant lobster? You crazy Canadians have it all going on!

  13. Sandy N Vyjay
    Twitter:
    says:

    Be it Switzerland, Australia, France, or any part of the world, Chocolate casts its spell far and wide. The heady blend of Chocolate and your words sure weave magic and keep the reader riveted. Always love reading about your chocolate experiences.

  14. Rosary says:

    I am totally craving some chocolates after reading your post! I wish I could try the chocolate creation of Adorable Chocolat, they sound delicious! Unfortunately, I live nowhere near Canada..

  15. Stefinia says:

    Well, I love that you can taste the notes in the chocolate… I don’t eat many chocolates since most of them are sugary and not having that flavour…but flavourful chocolate I love to savour and I believe people should be choosy about the chocolates. I like it that Adorable chocolate sources their ingrediates from sources where they can trace the quality of ingrediants…sounds super!! …

  16. Ami Bhat
    Twitter:
    says:

    I love the way you have caught that frothy chocolate. Absolute drool value. I love the way you bring out the sustainable aspect of this business. Kudos to you,

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