social media: which platform works best for you?

I’ve been meaning to write this post for a very long time as social media is so important to writers and I admittedly spend a good part of my day on the various platforms in order to keep building that eminent “author’s platform.”

The post is timely, as over the past week, social media and online privacy have come to the forefront in Canada as Vic Toews, the Minister of Public Safety, has come under considerable attack with calls for his resignation regarding the proposed Bill C-30.

This whole situation shows the power and importance of social media. Do you embrace it, loathe it, or simply tolerate it?

I’d have to put myself in the 1st camp. I’ve come to love it for the most part. Each platform has its own use and merits. For those who have been holding out, I’ll share some of my own insights and experiences here and invite you to join the conversation to help others make sense of the growing number of platforms out there to educate, entice and baffle us.

Facebook: Probably the best known social media platform. People seem to either love or just tolerate it, but there are more and more people using it because in addition to people using it for personal reasons, every business is encouraged to have a FB page, every author is encouraged to have an “author’s” page, even churches now have FB pages!

I had initially moved away from FB as I find it to be a huge consumer of time. But I was encouraged by the publisher of “Before You Say Yes” to have a FB page for the book. I helped set up a FB page for the Manitoba Farm Writers & Broadcasters Assn, and most recently, have created a FB page for my work as a professional author. Please “like” the page if you haven’t already. Those additional pages have brought me back to FB on a personal level and I’ve come to embrace its amazing reach to people across every segment of my life.

Linkedin: I really like Linkedin for expanding my network in specific areas. For that, I use the special interest sub-groups. I think I’m now a member of about 40 LI groups, and through those, I’ve been able to build my online presence, establish contacts in the writing and publishing industry, the world of travel, chocolate and more. I prefer not to link my LI account to Twitter as I don’t want my tweets (which may occasionally be silly or personal) to the professional network of connections I have built on LI. Which brings us to …

Twitter: I absolutely LOVE Twitter! It’s quick (you can only use 140 characters) to create an update or “tweet” as they are called on Twitter. And it’s fun! I have learned SO much from the links people have tweeted. I’ve made so many connections – in the writing world, in the chocolate industry and have even made some terrific friends that have now entered my personal life. I do not believe in using any of the automatic services that bring you followers. Every follower I have has found me via a RT, a referral (#WW for Writer Wednesdays, #FF for Friday Follow, #TT for Travel Tuesday, etc.) If you’re reading this and we’re not already hooked up on Twitter, you’ll find me here.

Google Plus: I am relatively new to G+ and admit to not using it too much due to time constraints, but I do like it! I like the larger photographs, the ability to post pics and video links with ease, and the ability to control who receive the links you post by creating “circles” of interest. I’m looking forward to engaging in a Google “Hangout” with fellow members of the PWAC board soon. It’s a way to all be online together and see each other as we would on Skype. A dozen people all video chatting at no cost. Sounds good to me! Circle me if you’d like to expand your presence on G+.

Those are the major social platforms that take up my time. Where do you spend yours? Have you tried Pinterest? I look forward to sharing social media insights with you and welcome your thoughts.

 

 

 

Doreen Pendgracs

Known throughout the Web as the "Wizard of Words", I've been a freelance writer since 1993. I researched and wrote Volume I of Chocolatour that won a Readers' favourite Award in 2014. Always enjoy experiencing new destinations and flavours.

56 Responses

  1. Lee says:

    Hi Doreen
    I must admit I have not really had much time to get in to social media. A bit slow in that area I suppose. In the last bit of your post you mentioned google+ that looks right up my street if it. Is easy with pictures and videos. I had a look at Pinterest in order to do with pictures I will be honest couldn’t make head nor tail of what it was supposed to be all about.

    For great info thanks lee will go and take a look at google+

    • WizardOfWords says:

      Hi Lee and thanks for visiting both my blogs! Nice to have you onboard.

      Yes, each social media platform will appeal to different people. I’m a highly visual person, so I like Pinterest because it filled with interesting and beautiful pictures. It’s escapism for us visual people. A lot of people like G+ and I’ve found it a way to connect with different people. Circle me if you get onto there. Cheers!

  2. Wanda says:

    Hello! I have recently created my facebook page and have only 30 followers till now! But I know it will take some time and needs patience and persistence! So lets just wait and see what turns up!

  3. shanoo says:

    Hey Doreen , Wonderful post!keep up the great writing.

  4. Great article. I use FB, LinkedIn, and a blog on wordpress. Did you mention blogs? At first I found the blogging very time consuming, especially learning the formatting, and reading other people’s blogs, but I’m adjusting to that. I’m goi ng to start Twitter now, having heard positivei things about it as a networking/marketing tool. I’ve gotten sales of my book from FB annoucement/status updates, and its a great way to notify a large group of people about book signings; I’ve gotten a little business from LinkedIn

    • WizardOfWords says:

      Hi Rae Ann: I hadn’t mentioned blogs in the post as they deserved a post of their own. You’ll find the post on blogging following the one on social media.) Plus, I don’;t really see blogging as being a social media platform. I see it as being an online communication tool.

      If you get onto Twitter, please connect with me. It truly is my fav social media platform and have connected me with many amazing people.

  5. Facebook leads the way. It is one of the best and largest site in the world today biggest pool of business and job opportunities all over the world. The estimated statically data shows that on Facebook there are 100000 jobs per day are advertised and half of them are filled in one week. This is really big ration and believe of people on face to get job and believe of employer that he or she can get the desired person he or she wants without much botheration.

  6. chris says:

    I’m not a fan of Google Plus, for me Twitter and Facebook are the only 2 social networking tools I need 🙂

    • WizardOfWords says:

      Hi Chris: I know what you mean. I haven’t been spending much time on G+ either. Seems it didn’t take off like everyone thought it would. Everyone I know spends most of their time on FB, LI and Twitter, so that’s where you’ll find me. And here, of course!

      Thanks for dropping in to the blog.

  7. Lisat says:

    Great info Doreen, I have been on twitter for 3 months only and i’m starting to really enjoy the connections and the enormous amounts of quality info. I have a f.b. page for my book however, I have very limited exposure. I’m not sure how to get more visitors on that page? Most of my f.b. friends are relatives (younger) and not my target audience so I don’t promote with them. Lots of great suggestions from your readers too!

    • WizardOfWords says:

      Hi Lisa, and thanks for joining the blog.

      It’s good that you have a FB page for your book. I’ll look it up! Don’t be afraid to promote it to everyone you know. Not to be a pest about it, but there’s nothing wrong with letting them know you have the book and the page to promote it, and asking them to pass along the info to anyone they know who might be interested. We have to start our network somewhere, so it makes perfect sense to start with people we know and extend from there.

      In today’s world, we writers really do need to be our own marketers, and I’ve heard from many successful authors that they have gotten where they are today by simply asking for help from those they already know. Good luck!

  8. Hi Doreen,
    I’m also in all the social media platforms that you mentioned but I spend more time in FB for personal reasons and I’m also a member of a freelancer group which I’ve found to be very helpful in my work.
    I agree with you that each platform has its own use. We can make them work for us if we are clear with our goals. Twitter, for example can be a very useful tool in reaching out to your target audience and bringing them back to your website or blog so you can further engage with them and deepen the connection.
    I also love Pinterest! There’s so much amazing stuff there. And I’ve heard that it’s becoming a huge traffic referral for many bloggers.
    Thanks for sharing your thoughts!

    • WizardOfWords says:

      Thanks for sharing your insights, Theresa. Hope you’ll drop in again this coming week when we’ll talk about blogging.

  9. Doreen, very nice post. I use primarily FB and Linkedin, though my personal blogs and some SEO have brought me more business and interesting people (yourself included) than all the social media outlets combined. After about four years of blogging, without many regular followers, I nonetheless now have a strong online presence and people from all over the world find me and come to visit the chocolate shop in Quito. Can´t wait to meet you in a few weeks!

    • WizardOfWords says:

      Thanks, Jeff. Yes, social media is so wonderful in being able to connect us with amazing people around the world. I doubt I’d be coming to Ecuador if not for having read your amazing story of chocolate — I think originally via a group on LI. Really looking forward to meeting you and becoming immersed in the world of Ecuadorian chocolate. See you in 3 weeks!

  10. Cynthia says:

    Hey Doreen, I’ve been embracing social media very slowly. I seldom post on Facebook, have never posted on LinkedIn, have just joined the world of Twitter (What would my Twitter ID be anyway? cynthiaduss? or is it the actual ID number?) I’ve just launched my website–still under construction but getting close. The blog segment will be on the menu in a few days. Oh, this all takes oh so much time, don’t you find?

    • WizardOfWords says:

      It takes a tremendous amount of time! I just attended a TWUC workshop in which Ann Douglas (a member of both TWUC and PWAC) talks about how much time and effort she puts into social media. She has her favourite platforms as I do. We both agree that Twitter is awesome. Ann has taking a new liking to Pinterest and warns of its addictive attraction. I put more emphasis on LI as I really like the subgroups. It’s all about personal choice and experimentation as to what feels comfortable and works for you.

      Your Twitter handle should ideally be your full name. But as yours is quite long and may be misspelled it may be better to use a shortened version as you propose, or “cynthiaraven” or something like that, as I know you’ve always had raven in your e-addy.

      Follow me on Twitter & I’ll reciprocate. Thanks so much for joining us here on the blog, Cynthia. I am so grateful for the amazing community that continues to gather here.

  11. Grace Duke says:

    Hi Doreen, I found this blog as I was perusing your chocolate blog (social media at work as I found your chocolate blog after you posted on mine!) I really enjoyed your insights and the comments of your followers. I too blog about social media and my recent post was about Facebook and its value as a tool in our personal lives.

    • WizardOfWords says:

      Thanks for the comment, Grace, and for visiting both my blogs! Yes, isn’t social media wonderful? It’s connected me to so many amazing people. My entire upcoming research trip to South America has been made possible due to the phenomenal contacts I have made via Twitter and LinkedIn.

  12. Hi Doreen, It was a great to receive your information about using social media at your lively and engaging course on Saturday. I had embraced internet communities 2003-2007, but shied away again in recent years. You have encouraged me to re-engage in this way. I expect I will find it just as interesting and engaging as before. Twitter still doesn’t make a lot of sense to me, but I’m sure I’ll figure it out if I just spend some time at it. I was unaware that LinkedIn was a fully legitimate networking site, so that was great knowledge too. I hope you like teaching because you sure are good at it!

    • WizardOfWords says:

      Thanks so much for your lovely comment, Maura, and for joining the blog.

      Yes, I do love teaching workshops. I think it’s the Toastmaster in me! Glad you found the “Finances for Writers” workshop helpful.

      What I really enjoy about giving workshops is meeting other writers. Like you!

      I hope you enjoy your re-entry into the world of social media. Thanks with hooking up with me here and on FB. I’ll look for you on the other platforms as well.

  13. Harry Hobbs says:

    I am new to social media and in fact Facebook is the only one I use. However I can see great benefits to writers in getting their name out there via a Facebook page and when my next novel is published will likely do that.

    Our local Writer’s Group has such a page and it is useful not just for communicating with members but getting the message out there that we exist. You cannot have too many vehicles for PR.

    • WizardOfWords says:

      Yay, Harry! Thanks for joining the blog!

      It would be terrific for you to have a blog, Harry. You are insightful and have a terrific way of articulating yourself. Tune into this blog the week of March 5th when we’ll talk about the benefits of blogging.

      And yes, FB groups can be terrific. I belong to several and they provide a great platform to share ideas and news. Keep smiling, and keep writing!

  14. Lanre says:

    Hi Doreen,
    Well, I met most of my new blogging friends like you on LinkedIn so I guess that’s my best. With respect to promoting my blog, reading more quality articles and making more friends, LinkedIn has done all of that.

    I don’t really use twitter that much (I wonder why) but I do know that it has a lot of potential.

    For me, Facebook is an entirely different ball game. It’s a more personal, less professional kind of social network. Just as you wouldn’t link your twitter and LinkedIn accounts, I wouldn’t link my Facebook and LinkedIn accounts.

    As for Google+, I can say it’s an equally effective social network, especially if you share your content to the right circles.
    I guess the key is understanding each social network and using them accordingly. All of them can be equally effective, it all depends on your brand, connections and content. I’ve been offline most of the time lately and I can see it’s effect. Your social media activity is really speaking for itself on your blog and I think everyone can learn something from that.

    • WizardOfWords says:

      Thanks, Lanre. It’s always great to hear from you.

      Yes, I wonder what’s going to happen come April, when I have to devote my time exclusively to writing my book and spend much LESS time on social media. I hope my readers won’t desert me!

      My next post will be on blogging, as I realize what an important component it is in my social media platform and I had neglected to include it in this post. Probably a good thing, as I think blogging deserves a post of its own.

  15. I totally agree with you on not linking your LinkedIn, Facebook and Twitter accounts. I think that they are just different animals to be used for different things. I know that Facebook is trying to convince every business that they need to create a Facebook page, but I think of Facebook as a place for personal social media and LinkedIn as a place for business networking. I don’t like to mix the two.

    And although I am on Twitter, I have become less and less enamoured with it as time goes on. I’m glad that you are loving it. I guess I just don’t “get it.” Tell me what you love about Tweeting.

    Kay in Honolulu, Hawaii

    • WizardOfWords says:

      Hi Kay:
      Thanks for joining the blog!

      I’m afraid we’ve lost the battle in trying to keep FB personal. Absolutely every biz and commercial enterprise (which includes professional writers such as us) is forced to have a presence on FB. It’s no longer a matter of choice, but we can certainly keep our personal FB pages separate from our biz ones. I don’t “friend” anyone on my personal page that I don’t personally know or that I’m not connected to via a friend or colleague.

      What do I like about Twitter? I like the fact that it is quick, that it gives me a broad reach without having to expend a lot of time, that it introduces me to some fascinating people and that it is fun as well! To me, it’s the perfect platform for social media. Join me, and you’ll see what I mean.

  16. Well done, Doreen. Nice overview of the 4 major players in the social network scene. I think pretty soon you can add Pinterest to this list as well. For me, its not about FB or Twitter, LinkedIn or Youtube or G+…… its about using several of them (or ALL) in combination, and using them to leverage my blog content. By the way, I really believe we can now add triberr.com to the mix as well, as they are making super advances in the ability to promote one’s blog posts…
    Keep it up, Doreen..

    • WizardOfWords says:

      Thanks for joining the conversation, Bo.

      Thanks for bringing up Triberr. I’ve enjoyed being with the Winnipeg & Manitoba Tribe with you, Cendrine and others. We all have very diverse blogs and are therefore able to offer our Twitter followers an eclectic mix of content thru our tribal stream. For anyone unfamiliar with Triberr, go to Triberr.com for a full explanation. It’s basically a by-invitation free service which groups like-minded bloggers together. You help promote one another’s blogs by tweeting the link when your tribal members have a new post to share. There has been some bumps along the way, but I think that the system is now working pretty well.

      All this talk about blogging makes me realize I should devote the next post exclusively to blogging. Stay tuned for that, the week of March 5th.

  17. I love Twitter too Doreen. It’s quick, as you say, and it’s a way for me to keep tabs on what’s happening across the world. Most of my contacts are writers, and it’s fun to connect!

    • WizardOfWords says:

      Right on, Marie! I find it a great way to keep in touch with you, other PWAC members and to expand my connections across the writing and chocolate communities. See you in the Twitterverse, and thanks again for dropping into the blog.

  18. fastest cars says:

    Hi Doreen. its a fantastic post. I have collected many important points from your post and that might help me choosing a great social media platform for me and my new blog.

    • WizardOfWords says:

      Glad I could help. I have a lot of terrific readers who always add to the conversation. I hope you read all the comments as they are just as insightful as the post itself.

  19. Well, for one, I am going to disagree with all the people who say that Facebook is THE place to be for everyone. FB is not for everyone. Your success there depends on your field.

    As a journalist, writer AND blogger, I have found the biggest success with Twitter, that I love beyond belief. The second biggest platform would be Google+.

    As you mentioned, Doreen, LinkedIn is definitely the place to be for professional networking. Except for a few members who skim through articles and contact you to sell themselves, LI beats all the other social networks.

    I share my stuff on many platforms, beyond social networks. Content curation has helped me reach many more readers that Facebook ever will.

    Now, about Pinterest. This is a different beast altogether. You have to be very careful what you share and how you share it. It’s a powerful branding platform that you have to learn to use well.

    A lot of writers find it challenging to invest smart energy into social networks. They see it as a time-consuming machine. It’s all about doing proper research and creating a solid brand. You don’t need to spend hours every day to achieve that kind of results.

    Thank you Doreen! It was a great post!

    • WizardOfWords says:

      Thanks so much for your comments, Cendrine. I see you as a real social media expert, so your words are wise.

      Regarding your 2nd comment, yes, I think we just have to bite the privacy bullet if we want to have an online presence. It’s kind of like swimming and worrying about getting wet. If you’re going to get in the pool, you’re going to get wet.

      You and me both with Twitter. It really is my 1st choice for posting just about anything. But I still have many friends who are hold-outs and don’t go there, so if I want to reach them, I have to migrate to FB now and again.

      I’m sure at some point Pinterest will get me, but for now, I’m a holdout.

      Thanks again for stopping by.

  20. Thank you, very useful post. I was just thinking about how managing my emails from Linkedin etc. is taking up so much time that I don’t have time to post. I need to get better about that. Next stop Twitter!

    • WizardOfWords says:

      I know what you mean, Hilary! It sure can be time-consuming!

      That’s why I only post to my blogs once a week. 1st & 3rd weeks of the month to this (my writer’s blog) and 2nd & 4th weeks of the month to my chocolate travel blog. That’s all I can manage with all the other SM stuff to find time for. Plus writing, volunteerism and other work!

      Thanks for dropping into the blog.

  21. Jay Remer says:

    I also enjoy social media networks and so far have not fallen prey to any unpleasantness or abuse. I have made a number of valuable professional connections and find staying in touch with friends and family very enjoyable and efficient. Mind you, hand written thank you notes will never go out of style, nor will proper invitations or other important personal correspondence. I learn as I go and don’t fret not being on the cutting edge at every moment. Great blog as usual, Doreen!

    • WizardOfWords says:

      Thanks for joining the conversation, Jay.

      I’m with you. I don’t feel the need to be on the cutting edge of technology. It’s not how my brain works. But I do see the use and value of participating in social media and try to learn as I go.

  22. I use various social media for various reasons.

    Facebook: I use it for personal use only. Being from Nova Scotia but living in Manitoba I find it a very effective way to stay in touch with family and friends back in Nova Scotia. I love this. It has allowed some friendships to remain very strong, even five years after moving away from my NS friends. We connect daily or weekly and still share our lives with each other. I don’t think our friendships would have remained as strong without the use of Facebook.

    Twitter: I started using Twitter when I started blogging. It was recommended by a close friend who blogs and is also a professional photographer as a way to connect with other like minded people to share ideas and blogs and information. I really enjoy Twitter. It has allowed me to connect with people that I now admire and look up to. As an aspiring freelance writer, it has provided me with great resources and connections and information to better myself and it pushes me to follow my hobby and passions even more. I also enjoy the quick funny tweets and jokes by following some silly tweeters, a nice break for a few moments. I also very much enjoy being able to watch things unfold live on Twitter. For instance, by searching hashtags you can find what others are thinking about hot topics, etc. Today for instance the Mayor of Halifax announced he was not going to run for re-election. It was fascinating to search the hashtags and see various viewpoints and thoughts as the press conference was live. By being part of the instant hashtag discussions it gives a stronger sense of involvement and of interest. In a weird way it gives a sense of community. I also love that tweets are short and limited in size. It forces me to get straight to the point.

    Pinterest: I use this strictly for fun. It is a time waster for me. I like looking at the various recipe links, funny jokes, beautiful photos, craft ideas, etc. I do enjoy it, but I view it more as a fun time waster. I use Pinterest when I would normally veg out in front of the tv, it kind of represents the relaxing, slowing down type activity at the end of a hectic day.

    I have heard this saying a few times in various places “Facebook is for friends that are now strangers, and Twitter is for strangers that should be friends”. I don’t know if I agree with that statement or not, but it is an interesting concept about social media.

    • WizardOfWords says:

      Thanks for joining the discussion, LGB. Always great to hear your viewpoints.

      Yes, the Twitter hashtags are a terrific way to follow a topic you are passionate about, want to learn more about, or where you want to expand your network. CU in cyberspace!

  23. Diana says:

    Fun discussion! I’m a “pinkie toe in the water” user of most of the social media platforms above but enjoying dabbling in them. Love Twitter for the soundbite avalanche of ideas. Love FB for the great friendships I have developed through our shared interests. Love LinkedIn for the business connections I’ve developed. And starting to love Pinterest for the ability to look at interesting and clever “stuff” and share my fun stuff. Haven’t tapped into Google Plus yet so curious to hear from others who have.

    That’s my story and I’m sticking to it! 🙂

    • WizardOfWords says:

      Thanks for your comment, Diana, and welcome to the blog.

      Google Plus is pretty cool. Today, there was a very vibrant discussion on a pic that someone had posted of 4 very obese women in bikinis. It was a horrific sight, but it was interesting to see the different reactions to the image.

  24. Linda says:

    I’m on FB and LI, but have shunned Twitter so far. I’m not monetizing at this point, so see little purpose behind Tweets. I see from the conversation, I may be missing some important info. I don’t understand Pinterest at all. I’ve been invited, tried to figure out what it’s about and why it would be useful to me. It seemed like just one more opportunity to hand my info over to marketers.

    No one seems to be at all concerned about privacy in this discussion? I’m not normally paranoid about that, but with recent talk about Google Chrome and all the interconnected threads of social media, I’m beginning to feel a little hollow.

    • WizardOfWords says:

      Hi Linda and thanks for joining us.

      Twitter is indeed awesome and definitely not as time consuming as other platforms. Nor do I find privacy or copyright infringement to be an issue there. I’ve stayed away from Pinterest due to the copyright issue. Don’t know anything about Google Chrome and will look forward to comments from others who are in the know.

      Yes, it can be a bit overwhelming and all, but if you’re making a living at writing (or want to) you definitely need to be a player. Cheers, and see you in cyberspace.

    • I am going to play the devil’s advocate here.

      Once you sign up for a social network and start sharing pictures and updates, privacy becomes optional. It’s time people realized that.

  25. I have not really had time to take advantage of my Linked In profile and I try to keep Facebook personal but twitter has been great in both finding contacts and even getting assignments. Pinterest never occurred to me for a professional platform. I’d be curious to explore that.

    • WizardOfWords says:

      Hi Megan and thanks for your comment.

      I’d highly recommend expanding your presence on LI. The groups have been great for me.

  26. Trudy says:

    Hi Doreen
    Great post and indeed timely. The SWNB chapter on PWAC is planning professional development in Saint John NB on April 21 with a session on social media for writers – I’m hoping it will give me an idea how to be more effective with my use of social media. I need a plan of action. I am on Facebook, Twitter and Linked In so far.
    Trudy

    • WizardOfWords says:

      Terrific, Trudy. Yes, I think we all need encouragement to delve deeply into social media. I was encouraged at a TMAC conference in Feb/09 to start a blog and I did so immediately upon returning home from BC. That same social media expert had also recommended we all be on Twitter, but I could only handle one step at a time, so I got on Twitter that same summer. I think the key is to do what we feel comfortable with, and to commit to what we have time for.

  27. Leslie says:

    Hi Doreen, I must admit I’ve always loved blogging but thought the rest of it was nonsense until recently.

    I now really love the LinkedIn groups, which are a great conversation between peers. I only know one or two freelance writers here in Denver, so it’s a great way to have a like minded community. Very important, I think!

    I love Pinterest, but am only using it professionally as a means of showing off my online copywriter portfolio.

    However, my fave has to be Twitter, which I thought was utterly ridiculous until a client asked me to tweet for her, and I decided to tweet for myself also so I could understand it better.

    Whereas many social sites are a time suck, I find twitter to be a time saver, especially if you follow thought leaders in your own industry. It really gives me quick access to more helpful articles and blogs and info I need, stuff I never would have come across any other way. Plus, it’s just fun.

    Twitter points up the necessity of having an attention-grabbing and explanatory title or tweet. Amidst the multitude of tweets, the ones that stand out and that I click on are the ones with titles that tell me what the linked article will be about, and give me info I need.

    If someone is clogging up my tweet stream with lots of useless tweets, or if I click on their links and don’t ever like the content, I will unfollow. Cold, I know, but there are only so many hours in the day, and I am using this stuff for business purposes, not personal.

    by the way, I like the looks of your tweet stream, I’m clicking follow!

    I don’t do FB or G+, it’s just too much for me.

    • WizardOfWords says:

      Thanks for joining the blog, Leslie, and for your comment.

      I know what you mean about tweeting effectively. It absolutely drives me crazy when people tweet a shortened link that tells me NOTHING abut what the article is about. Why should I waste my time clicking on a link that may not be of interest to me? That’s why I really love to use hashtags. They tell others what I’m tweeting about, and help like-minded people find me. Glad we’ve connected.

  28. Hi Doreen,
    It’s interesting to hear that your book publisher recommended Facebook to you. Other authors have mentioned the same thing to me. FB is an important social networking site as are LinkedIn, Twitter and Google+. (You and I are connected on all of them.)

    As both you and Jeannette mention, time constraints limit which sites we can be the most active on. I agree Twitter is probably the easiest to use. Like you, I have not spent much time on Google+ yet but the SEO benefits are huge and I need to make that a priority. I am on Pinterest but it’s simply for reinforcing my brand at this point. I believe there’s a huge potential there for some of my clients. So, my intention is to develop a strategy to incorporate community boards there. Once again, it comes down to time!

    • WizardOfWords says:

      Thanks, Sherryl. Always great to hear your insights. Yes, I do plan to activate a Pinterest account at some point, but it will likely be once my chocolate book comes out and I can share pics from there, which hopefully, will encourage people to buy the book.

  29. Doreen — thanks for sharing your activity on social networks. I’m in all those places, too. I think you eventually have to choose where you are going to spend most of your time. Otherwise, it can be overwhelming. I registered for Pinterest and have yet to populate my site yet I keep getting followers! I just read a study about Pinterest that 90% of members are young women without a college degree. That is not my target audience, but it is a great audience for consumer products companies. So we need to carefully evaluate if the social media networks we belong to are meeting our business goals. Personal involvement (such as on Facebook) is another story.

    • WizardOfWords says:

      Thanks so much, Jeannette. I agree with you. It’s really important to know who it is we want to reach and which platform(s) they prefer. I had moved away from FB on a personal level as it is so time consuming. But I learned that many of my friends and colleagues prefer FB, so I migrated back there and spend more time on FB than I would like to.

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