marketing my book

It’s been fun having launch events to introduce chocolate lovers to my new book, Chocolatour, A Quest for the World’s Best Chocolate. But I now have to get serious about marketing my book and selling copies on a broader basis.

book marketing strategies

Rather than focusing on single copy sales, I have plans to market Chocolatour through chocolate shops and events, destinations that might like to help me promote the book because it promotes their locales, and opportunities to share my knowledge of the world of chocolate to interested groups.

The Wine & Chocolate night for the Worldly Women Travel Club was the first example of such an event. I was able to share my knowledge of chocolate, chocolate makers, and chocolate destinations, sell a few books, and make plans to take a group of chocolate-loving women to Switzerland for a customized Chocolatour from March 29-April 8, 2014.  Stay tuned to for details about the trip. We’d love to have you join us, but space is limited as customized itineraries such as the one we are preparing work best when the group is relatively small.

Another event that we have planned is a Chocolate Discovery Dinner at McNally Robinson Bookseller’s Prairie Ink restaurant in Winnipeg on November 2nd. Chef Karen Nielsen has promised to make the fabulous chocolate rum mousse featured in the recipes chapter of Chocolatour in addition to a couple of other delicious dishes that will showcase the versatility of cocoa as a flavouring agent. The capacity for this event is just 24 lucky diners, so if you would like to attend, please register at

I’m also working on partnering with another local venue to do a very special chocolate evening. Eventually, I will spread the chocolate love and arrange chocolate events in cities across North America. The marketing of Chocolatour Volume I will co-exist with the researching of Chocolatour Volume II.  So off I go later this month to San Francisco, to meet with some of the city’s finest chocolate makers, and then to Pasadena California, for the Los Angeles International Chocolate Show on Oct 6th.

Being a hybrid author means having to market the book following publication and arrange media coverage whenever possible. Be sure to check the September 25th Winnipeg Free Press for a feature article on Chocolatour by Alison Gillmor.

If you’ve written a book about a niche subject, you may be able to adapt a similar strategy of creating events that will help market your book and establish yourself as an expert in your chosen subject. It’s a lot more fun that sitting at your computer and using social media to attract attention to your book.

Please share ideas about any successful marketing initiatives you have engaged in to promote your book. I’m sure there are a lot of creative people out there who have done amazing things to attract attention to their projects.


Doreen Pendgracs

Known throughout the Web as the "Wizard of Words", I've been a freelance writer since 1993. I'm currently researching and writing volume II of "Chocolatour: A Quest for the World's Best Chocolate". Volume I was published in September, 2013.

14 Responses

  1. I hope 2014 will bring a lot of sales to your book!!!
    Kathryn Dilligard recently posted…http://www.thesiteowl.comMy Profile

  2. Wow! You’ve been busy Doreen. As always, thanks so much for sharing your strategy with us.
    Sherryl Perry recently posted…E-Book Promotion Strategies, Using Hashtags and Google Analytics #FridayFindsMy Profile

  3. Your events sound wonderful, they get people in the right frame of mind and then your book gives them the ability to explore more later. How has pitching the book to local morning shows (tv) gone? What about getting on the ‘local authors” bookshelf at Chapters? Do you have any recipes to share where you can show how different chocolates have a different effect?
    Debra Yearwood recently posted…Label Blindness – When You Become Trapped By Your TitleMy Profile

    • WizardOfWords says:

      Thanks for the insights, Debra. I haven’t made any pitches yet to local TV. Will do that when I return from my upcoming trip. But I have had good exposure on local radio and newspapers. As well, I’ll be putting the book onto Amazon and into the larger bookstores soon. I’ve been trying to sell the first print run via my own site and thru personal events in order to realize more return, so that I earn enough to pay for the next print run. That’s the plan!

      Re recipes, I plan to expand the recipe chapter in volume 2 of the book.
      WizardOfWords recently posted…not every marketing decision is a good oneMy Profile

  4. Jeri says:

    You’re lucky to have a clearly defined niche. Sometimes I wish I had gone the nonfiction route because I have no idea how to promote my literary short stories. Because I feel less than adept at handling marketing, that is why I will first seek a traditional contract for my novel. If it doesn’t get picked up that way, then I will have had that much longer to learn how to market effectively, because I know I have a lot to learn.

    • WizardOfWords says:

      Hi Jeri: Yes, having that extra time will enable you to build your author’s platform and carve out your niche. Marketing is certainly not an easy part of the job, but once you establish a network and find your potential readers, you can always hook up with a PR specialist to assist you if you haven’t snagged a contract by then. Good luck with it!

  5. I love how you explain what you’re doing to market your book. I am pretty new to all this and what you share will definitely help me when I finally get my book out the door (so to speak).

    The chocolate tour sound totally cool. I so wish I could go along but time, scheduling and resources are all a bit of an issue. 🙂
    Susan Cooper recently posted…Bogle Winery Cabernet Sauvignon 2010My Profile

    • WizardOfWords says:

      Thanks for your comment and words of support, Susan. I’m glad you’re finding the posts helpful.

      You may not be able to join us on the Chocolatour to Switzerland, but I’m grateful that we’ll be doing a wine and chocolate tour in wine country CA next month. 🙂

  6. Linda says:

    I agree with Harry. You have a great strategy and boundless energy and optimism! Good luck with the tour to Switzerland! What a great event.
    Linda recently posted…Of fires, barns, doors, communes, hoodoos, mountains, rivers and secondary roads . . .My Profile

    • WizardOfWords says:

      Thanks so much, Linda! It’s been great having you along for the ride on this incredible journey. Thanks so much for your words of encouragement.

  7. Harry Hobbs says:

    Wow Doreen I’m very impressed with your marketing of your book and being able to travel so much in connection with it and also to research your next book.

    The key to marketing is being visible and so you have masterd that incredibly well.

    • WizardOfWords says:

      Thanks so much, Harry! I feel quite rejuvenated now, having taken the summer off for the most part. So ready to move forward and get things done!

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