Salon du Chocolat features an amazing variety and the most innovative chocolate
Attending the 2009 World Chocolate Masters Championships (WCMC) in Paris was the catalyst around which we planned the remainder of our trip to Europe that fall. Imagine being among the top chocolate creators of the world (some of whom were serving as judges, some were participating in the competition, and others were offering demonstrations and meeting members of the public upstairs at the Salon du Chocolat, the massive chocolate event for consumers (i.e. chocolate lovers.) It was quite the experience! We were indeed big kids in the world’s biggest candy store! But this show is unquestionably for big kids, although there were a few privileged tiny tots in attendance.
Even babies enjoy being wrapped in the excitement of the Salon du Chocolat.
To clarify, the WCMC is a trade show and competition for those working in the chocolate industry. We were allowed entrance via pre-screened media badges we had been awarded. Congrats to a young Japanese chef for taking first place, Lionel Clement who makes his chocolate creations at the Wynn Hotel in Las Vegas took second place, and a woman — Michaela Karg of Germany took third place. It was nice to see a woman in the top rankings as chocolate is definitely a male-dominated profession — despite the fact that women purchase and consume 80% of the world’s fine chocolate.
The Salon du Chocolat is held in the same venue as the WCMC and is open to all chocolate and cocoa enthusiasts. It not only offeres a huge selection of chocolatiers from most parts of the world, but also other forms of candy such as nougat, macaroons and desserts as well as products that complement chocolate such as spices, liquors, and kitchen equipment and tools to assist you in your candy making pursuits. What a tasty experience!
We were pleased to visit the Bailey’s tasting booth more than once and especially enjoyed the coffee flavoured Bailey’s. It definitely goes well with chocolate. We also really enjoyed the chocolate fashion show! Yes, that is haute couture adorned with real chocolate!
There was an amazing haute couture fashion show at Salon du Chocolat in which the garments were adorned with real chocolate!
With more than 400 exhibitors, there is something for everyone. Watch a video showing the finest in chocolate couture, see a listing of world chocolate shows and learn more about the Salon du Chocolat here. Assuming all is under control with regard to the COVID-19 pandemic, the Salon du Chocolat public event in Paris will be held October 28-November 1, 2021. Consider attending if you want to push your senses, as the world of fine chocolate is filled with adventure and sensuality. This global passion for the world of fine chocolate is the premise of volume I of my book, Chocolatour: A Quest for the World’s Best Chocolate and what drives me forward in my continuing research for volumes II and III of Chocolatour.
The World Chocolate Masters Championships were last held in Paris, October 31- November 2, 2018. Due to the COVID-19 pandemic, The next biennial World Chocolate Masters Championships will be held in Paris, October, 2022.
Known throughout the Web as the "Wizard of Words", I've been a freelance writer since 1993. I'm currently researching and writing volume II of "Chocolatour: A Quest for the World's Best Chocolate". Volume I was published in September, 2013.
Buy Chocolatour: A Quest for the World’s Best Chocolate- Volume one
"Come Chocolatouring with me! Whether you engage in chocolate travel virtually via my books and blog, or in person via the chocolate dinners, pairing events or tours, I’m thrilled to have you join me on this global journey of chocolate discovery."