mucho chocolate in mexico

Having explored hundreds of destinations through 20 countries in my chocolate travels over the past 10+ years, I’ve concluded that Mexico has the richest cocoa culture in the world. The spectrum of Mexican chocolate runs the gamut from high quality sophistication, to chocolate experiences that transport us back to the roots of cacao in the Olmec culture–dating back to 1500 BC in what is now the Mexican states of Tabasco and Veracruz.

The photo above was taken at the Choco-Story Living Museum in Uxmal, Mexico. This amazing facility invites you to witness a traditional cacao ceremony that was practiced in the Mayan culture throughout Mesoamerica.

There are several tremendous chocolate museums in Mexico that give you the opportunity to gain greater knowledge of the way cacao was used by the early aboriginal cultures of Mexico. These chocolate museums also show you how the world of chocolate has evolved from the growing of cacao in Mexico, to the development of contemporary chocolate and cocoa in Europe, to the evolution of modern Mexican chocolate that is world class chocolate made in Mexico by Mexican chocolate makers from Mexican-grown cacao. One of my favourite such Mexican chocolate museums is the Mucho Chocolate Museum in Mexico City. Those of you who have been reading this blog for a long time know that I’ve visited this great facility in 2015. I was happy to return in February, 2020, and see what is new and how the museum continues to evolve.

When you enter the MUCHO Chocolate Museum (also known as MUCHO Museo del Chocolate) your senses will explode! You can stand within a small room (pictured above) where the walls are lined with chocolate discs, and just take in the aroma. You can participate in the sensory lab (pictured below), where you can inhale the different components of traditional Mexican chocolate, such as cinnamon, vanilla bean, chile peppers, cacao, and honey. And you can participate in a chocolate tasting class.

Ana Rita Garcia Lascurain is the founder and director of Fundacion MUCHO. She is pictured above with one of her staff who gave us the demonstration on the metate, the stone bed on which cacao or corn can be ground with a stone rolling pin. Ana says they are trying to encourage chefs and families to use metates to reconnect us with the primal act of grinding ingredients by hand for our food. It’s much harder than it looks! I tried my hand at grinding the cacao beans and found I didn’t have enough woman power to get the job done efficiently. But the woman pictured below really got into it! You can see the joy on her face. If this isn’t the face of a chocogasm, I don’t know what is!

Watch this brief video to learn more about mucho chocolate in mexico city

Mucho chocolate video
Click the link above to watch the short video of me describing the warm, freshly ground chocolate we tasted at Mucho Chocolate Museum in Mexico City. If you have difficulty getting the video to launch from within this post, please visit my YouTube channel. I’d be grateful if you’d subscribe to it if you haven’t already. 🙂 

I hope this virtual visit to the MUCHO Chocolate Museum in Mexico City has shown you that chocolate museums are full of life and adventure! And because Mexico is a cacao growing region, the exhibits really take you to every aspect of cacao culture. We really enjoyed the chocolate samples we tasted at MUCHO Mundo Chocolate–so much so that I’ve used this chocolate in a couple of my recent chocolate tasting classes. For more information about how to get yourself into one of my chocolate classes, please click on this link.


Doreen Pendgracs

Known throughout the Web as the "Wizard of Words", I've been a freelance writer since 1993. I researched and wrote Volume I of Chocolatour that won a Readers' favourite Award in 2014. Always enjoy experiencing new destinations and flavours.

37 Responses

  1. Olivia Confidus says:

    Amazing experience! That is a perfect itinerary that I have in mind for my trip to MUCHO Chocolate Museum. Will follow your footsteps!

  2. Mina Joshi says:

    I would love to visit the MUCHO Chocolate Museum in Mexico City . Love chocolate in any form. It’s good to know the history behind chocolate.

  3. Bola says:

    Would love to visit the chocolate tasting class! So much temptation.

    • Hi Bola and thx for stopping by. Yes, participating in a chocolate class is a great way to get the backstory on each chocolate you are tasting. It really helps deepen one’s appreciation for the artistry and dedication chocolate makers have in perfecting their craft.

  4. Can’t wait to visit the MUCHO Chocolate Museum in Mexico City and take a deep breath in that chocolate room! Sounds divine!

  5. Looks like you two were having yummy fun!

  6. Linda Strange says:

    Love this ! In particular a couple of the photos. I remember seeing before and being smitten by the classic, beautiful face of the man offering up the cacao pod.
    Perhaps it’s just my affinity for “old stuff” – but the metate almost inspires reverence by virtue of its’ apparent age. Thanks so much for this. Hope your travels will soon be able to resume.

    • Thx so much for your comment, Linda. Glad you enjoyed the post. Unfortunately, I have no plans to travel until fall. Unless something drastically changes and we are again free to travel. Hang tight and be safe!

  7. The MUCHO museum looks like a place I’d have trouble leaving! I’ve been to a few chocolate museums in other parts of the world, and even though I understand the basic processes involved, I never get tired of going through that process again!

    • Hi Rachel and thanks for your comment. Yes, each chocolate museum I’ve been to has been pretty different. Most of the ones you will have seen in Europe primarily focus on the chocolate making process. The great thing about visiting chocolate museums where they grow cacao is that they connect the growing of the crop and meaning of cacao as a food to contemporary culture. The MUCHO Chocolate Museum in Mexico City has done a tremendous job in doing that.

  8. Phoenix says:

    Sensory overload or what!

  9. Looks amazing, I can’t wait to visit next time I go to Mexico, hopefully this 2020

    • Hi Noel. Yes, I’m sure you’d enjoy this attraction, and they have a lovely small cafe as well. I’d still love to get over to Hilo to investigate chocolate on that side of the Big Island, but alas, I don’t think there will be much travel for me (or any of us) for sometime to come. Thx for stopping by.

  10. Margaret Anne Fehr says:

    Doreen, love the video! I can see what I missed since I wasn’t up for the visit. Looks like the museum is well-visited judging by the folks in the background. Thanks for bringing back some chocolate samples for me to savour back in Canada. Our timing for this adventure was perfect considering how the world is dealing with the covid-19 shut-down. You were so cute in the video!

    • Thanks so much for your comment, Margaret. We sure missed you during the chocolate tour, but I’m glad you got to enjoy the chocolate samples we saved for you. Glad you enjoyed the video. I hope you’ve subscribed to my YouTube channel so that you don’t miss the next one. 🙂
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  11. Lori says:

    How fun to see the joy chocolate brings to people. That video is great! Will definitely add this to my list on our next trip south. 🙂

    • Thanks so much, Lori. I’ve been hesitant to add the video component to my blog, but everyone says it is important, so I’m trying to do it. Glad you enjoyed it. And, yes. The MUCHO Chocolate Museum and cafe is filled with smiles. 🙂

  12. says:

    I was not able to access the video. I enjoyed the many photographs shown throughout your blog.

    • Hi Bev. Sorry you are unable to access the video. I don’t know whether that’s because of the internet speed? I’ll ask Betty if it opened for her. Glad you enjoyed the pics. You’d LOVE the MUCHO Chocolate Museum. 🙂

  13. Mexico is surely the epicenter of chocolate. Churros con chocolate is my favorite snack and Mike sauce is my husband’s fave sauce. Mucho Chocolate beckons with it’s unique wallpaper but Mexico City is now the epicenter of gloom

    • Thx for your comment, Carol. I’ve not heard of Mike sauce. Is out spicy or cocoa based? Yes, we were most fortunate that our trip to MX City was at the beginning of last month.

  14. Linda D Paul says:

    Chocolate wallpaper! Those discs look like Oreo cookies…which makes me wonder if those cookies were designed from a traditional Mexican chocolate pattern. It occurs to me that since we (North Americans & Europeans) appropriated chocolate from Mexico, we don’t value it in the same way that it was held dear by the Mayans. Perhaps if we were more in tune with the plant, the bean, the properties of cacao–if we worshipped it more, we would consume less junk chocolate and concentrate on really fine, good chocolate.

    I’m glad you squeezed in this trip before life as we’ve known got interrupted by this stinky little virus.

    • Hi Linda and thx so much for your comment. That’s what I’ve been trying to do in my classes. Teaching people that cacao is a health food, and that if you eat pourers dark chocolate, you’re doing your body a favour. Slowly, the word is getting out and chocolate lovers are sticking to artisan chocolate. I haven’t eaten a commercial chocolate bar in years. There are cacao ceremonies that are being held around the world in honour of the power of cacao. I’ve been to several, and will be writing about this in the weeks to come.

  15. What a sweet adventure you had at Mucho Chocolate. We can only imagine a romm not only filled with chocolate, but also decorated with it, as well. It would be difficult to pass up the temptation to lick the wallpaper. Lol

  16. I got to see a Mexican chocolatier and farmer do that work at a lecture a few years ago and I took video but it was so long I could never get it edited properly to share on my blog so thank you for sharing this.

    • Thx for your comment, TammyJo. Are you speaking about using the metate? That was very cool. I saw it in Belize as well. You may recall the video I’d posted of Roger from Lamanai Chocolate making a truffle for us as we watched him grind the beans. The flavour is like nothing else I’ve ever tasted.

  17. Sheryl says:

    This entire museum is infused with the heady scent of cacao! It is a treat for all the senses, actually. Unlike you, Doreen, it’s the only chocolate museum I’ve ever been to; however, it taught me the importance of cacao to Mexico’s rich history and many cultures.

    • Hi Sheryl. I’m so glad you had the opportunity to experience the MUCHO Museum with me. It truly is one of the best (if not the best) chocolate museum I’ve been to, and that is quite a few!

  18. A chocolate tasting class…now THAT sounds perfect. You make me want to visit

    • Hi Jane. I’m not sure if you’re meaning to visit me here in Manitoba to take a chocolate class, or to visit the MUCHO Museum to take one of their chocolate tasting classes. Either way, a chocolate class is a terrific way to heighten your knowledge and appreciation of chocolate and cacao.

  19. Rina says:

    That video! OMG. Now I need some warm, textured chocolate. I will def visit this museum when I go to Mexico City. Pinned too.

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